On Sunday, February 26 the first of many Research!America prevention ads will be seen in PARADE magazine.  The PARADE editor and publisher are impressed with the strength of the ads' messages and have agreed to run them in their available markets as space allows.

A car crash/injury ad, which states, “Studies show the easiest way to survive car crashes is by not crashing," will run in 21 newspapers this Sunday across Florida, Georgia, Ohio and Rhode Island reaching the doorsteps of 1.3 million Americans.  Research!America reports that the logos of its partners in public health advocacy will be featured in the ad, including the American Public Health Association (APHA), ASPH, Association of State and Territorial Health Officials (ASTHO) and the National Association of County and City Health Officials (NACCHO).

This is an opportunity for high visibility of a shared advocacy message of prevention and public health and the research that informs it.  The impact of this opportunity can be increased by:

• Sending the ad to policymakers with a brief letter pointing out the benefits that prevention brings to the community.
• Sending the ad to local media, pointing out the work communities are doing to protect the communities' health and/or inviting them to visit worksites. 

In addition, PARADE notified Research!America that the heart attack/chronic disease ad, which states, “Experts agree that the best way to overcome a heart attack is by not having one.” will run Monday, March 6 in 125 newspapers across 16 states, reaching 4.7 million Americans.